Hi, I’m Shuli

I work with people to define, design and actualise their richest life and career - on their own terms.

Highly congruent people feel confident in who they are and who they can be, have deep connections with others, and enjoy+excel at what they do.

How do they express their authentic selves confidently, pursue what gives them purpose, and tap into their self-trust when the going gets tough?

It’s rooted in the depth of congruence they have cultivated in their lives.

Living with congruence means learning to align our internal and external worlds in ways that matter to us.

Through Congruence Coaching, I invite you to embark on a transformative journey to step into your most confident and unlimited self.

Why do we keep limiting ourselves?

  • The fear of judgement and failure

  • The fear of meeting certain parts of ourselves

  • The fear of being seen trying, and figuring things out

  • The fear of starting again and not knowing how to begin

  • The fear of the work needed to get us from here to where we want to be

Our most formative experiences unconsciously shape our identities and beliefs on who we are and what we can do.

Outdated beliefs can leave us feeling limited, afraid of hope and change, and stuck in anxious loops.

The upside? It’s possible to rewire our neural pathways to shift to more helpful, life-giving beliefs to take back our clarity and achieve what we desire.

Highly congruent people know that the way they experience themselves is the way they experience the world.

The quality of our relationship with ourselves affects all other relationships - with others, and with our work.

When I was living in incongruence, life was lonely, draining and unfulfilling.

  • I tied my self-worth to my productivity

  • I suffered from imposter syndrome and struggled to feel proud of myself

  • I people-pleased, was over-responsible, and feared disappointing others

  • I struggled with saying no and setting healthy boundaries

  • I couldn’t ask for help, even when I really needed it

  • I had a loud and relentless inner critic

  • I felt controlled by my anxiety and acted out of fear

  • I stayed in unhealthy relationships and environments that burnt me out

  • I feared that life would pass me by, and I would leave with regrets

When I decided to put in the work to grow my congruence, my sense of clarity, energy and self-trust expanded, which allowed me to:

  • Represent myself authentically with confidence

  • Meet life with openness, and release myself from things beyond my control

  • Enforce healthy boundaries with myself, others and work

  • Receive deep acceptance, love and support from nourishing relationships

  • Embrace my strengths to pursue careers that align with me and grow me

  • Learn to enjoy and celebrate both the process and outcome in all I do

  • Create a congruent and energised life rooted in my values and purpose

  • Shift from a lifetime of "never good enough" to "I'm worthy and enough"

Congruence is a skillset that is learned, practiced, and embodied.

Any one can grow their congruence as long as you are willing and committed to.

You will be the best version of yourself- your favourite version.

You will represent yourself confidently, use your voice for what matters to you, and communicate clearly and effectively.

You will be able to meet and hold conflicting emotions, self-regulate, and make healthy decisions out of alignment, and not fear.

You will enjoy deeper, more genuine and fulfilling relationships with yourself and others.

Become the expert on You.

What will cultivating deeper congruence allow you to do?

You will greet life with openness, and bounce back from challenges with greater resilience.

You will give yourself permission to be human. To make mistakes, to take risks, to try.

You will be able to balance agency and empowerment with acceptance and making peace.

When the going gets tough, your strong inner core of self-trust will fuel your resilience, and help you bounce back from challenges.

You will enjoy a purposeful life you’ll look back and be proud of.

You will enjoy a true sense of accomplishment in your personal and professional pursuits - knowing the “Why” driving all that you do.

You will be able to live in the present joyfully, and receive and radiate warmth.

You will look back and celebrate not only what you’ve done, but the person you were.

  • What clients are saying

    “I loved every step of my congruence coaching journey with Shuli.

    She created a safe space in our sessions that allowed me to be open and vulnerable as I gained a deeper, more holistic and honest understanding of myself.

    Through tailored reflective exercises which Shuli thoughtfully paced according to my goals and work-life situation, I came away with invaluable clarity on my personal measures of success, and felt empowered to chart the next steps in my career with confidence.”

    Min-Wei, Film Director, Creative Strategist and Project Manager

  • What clients are saying

    “Shuli's compassion and ability to hold space helped me regain my strength after a traumatic period, and to access emotions that were previously hidden.

    She challenged me to rewire thought patterns that no longer served me. The exercises she prescribed allowed me to name my values and find congruence, in order to move past trauma and towards freedom. This has enabled me to continue greeting life with an openness, accompanied by a sense of security and trust in myself. 

    I am grateful to have worked with her, and believe she is capable of helping many others.”

    Jasmine, Civil Servant

  • What clients are saying

    “Shuli has a gift for providing actionable solutions to problems and I believe many people would benefit from her services, just like I did.

    When I faced a career dilemma and was undecided about whether I should leave my job of 7 years to pursue an entirely new career path, Shuli asked insightful questions to identify what I valued in a job and in a workplace, which subsequently gave me clarity on what next steps I should take.

    Fast forward, I have been happily employed in a role that I find rewarding and plays to my strengths.”

    Ariel, Big Tech Policymaker

  • What clients are saying

    "Transitioning into a very different line of work seems daunting, but Shuli provided invaluable guidance.

    Her patience and insights helped me see beyond the challenges and not to fixate solely on results, focusing instead on the journey and the joy it brings.

    She was not only practical but reassuring, and empowered me to recognise that I always have a choice. I am very grateful for our conversation and gladly recommend her coaching!"

    Shaun, Economics and Government Policy Consultant

  • What clients are saying

    “I am in a transition phase and want to be clear about my career path. I used to admire the shining qualities of others but seldom recognize my strengths, and I wanted to know myself better in a systematic way.

    I am grateful that I was brave to step out and started my very first coaching journey with Shuli. The conversations with Shuli were comfortable and inspiring. The tools and analysis provided by her helped me to understand more about myself, especially to recognize my core strengths, qualities, and values.”

    Shirley, Science-based Consultant

  • What clients are saying

    “I shared with Shuli my long term goal of pursing further studies, which I felt would be a difficult path to take financially. However, Shuli’s encouragement and belief in having an abundance mindset was striking, and stuck with me as a I pursued multiple applications for various programmes and scholarships.

    The mindset change opened doors and I received acceptance from all the programmes I applied for, and also scored a prestigious and competitive scholarship award. My Masters journey will be fully funded, and I would like to thank Shuli for planting the seeds of self belief early on. I strongly recommend anyone who has internal struggles with reaching their goals to talk to Shuli!”

    Gwendolyn, Marine Conservationist and Environmental Educator

  • What clients are saying

    “Shuli is an exceptional listener who has a vast array of knowledge which she shares readily during sessions. Her commitment to ongoing learning ensures she provides the most actionable and practical advice.

    She is inspirational and has profoundly impacted my life, making each session truly transformative, reflective and pleasantly surprising. I highly recommend her for anyone ready for meaningful change.”

    Evelyn, Public Educator and Policymaker

  • What clients are saying

    "Shuli has time and again helped me with developing the conditions necessary for my authentic self to show himself. I’m someone who has gone through severe complex trauma, and the path back to my true self has not been easy to walk.

    When I need help or another perspective on things, Shuli has helped clarify my self-concept and shown me that beneath all the layers of shame, self-doubt and trauma-installed negative cognitions, there is a whole, magnetic and individuated personality that cannot wait to spring forth and show the world who he really is!"

    Way Lin, Marketing and Media Creative

  • What clients are saying

    “I struggle with many insecurities and uncertainties about my future in terms of my personal and academic journeys, but the support and advice Shuli has provided gave me the confidence to step outside of my comfort zone.

    Shuli created a safe space for me to feel comfortable talking about my personal traumas and experiences, helping me articulate my thoughts to properly process and understand my feelings.

    She showed me that sometimes I just have to release myself from the negativity and refocus on what truly matters.”

    Celine, University Student

I’m a certified Neuro-Linguistic Programming Practitioner focused on helping clients gain clarity, make mindset and behavioural shifts, and develop aligned action plans to achieve their desired outcomes.

My coaching style is discovery-focused, impact-driven and trauma-informed. My clients would describe me as effective, empathetic and empowering.

I also teach socialisation and politics at university. Intellectually and emotionally, I understand how challenging it is to manage and balance external pressures with our own voice and desires, especially in the Asian context.

When I’m coaching, I’m in a state of flow. It energises me to collaborate with people who take ownership of their lives, aren’t afraid to seek support, and put in the work to actively participate in shaping their lives.

I’m based in Singapore and I work with clients internationally.

Let’s define, design and actualise the life you want with deep clarity and confidence

FAQs

  • Coaching is focused on your present and future selves. Coaching facilitates the creation and development of personal or professional goals, and leverages your strengths and resourcefulness to design strategies and plans to achieve those goals.

    Therapy and counselling are focused on your past and present selves. Therapists and counsellors focus on understanding, resolving and healing emotional trauma and pain. 

    Coaching may draw on the past as a resource to help you understand how it has contributed to the present.

    Coaching is compatible with therapy or counselling. Coaching helps one gain evidence of their abilities to break past patterns of thoughts and behaviours by guiding clients to engage, practise and integrate new mindset shifts and behaviours to achieve their desired goals and outcomes.

  • I work with clients in private 60-minute sessions and also journey with clients through curated, structured programmes.

    In-person consultations, and mutually suitable payment plans and methods are available and can be discussed.

    You may explore the different ways to work with me under “Programmes”.

  • Coaching is not a substitute for professional mental health or medical care.

    Coaching is not suitable for people who want a quick fix to all their challenges without taking ownership, responsibility and doing the work to achieve their desired goals.