Hi, I’m Shuli

I work with people to define, design and actualise their richest life and career - on their own terms.

Live life with alignment and abundance when you step into your most unlimited self

If you could define and design your richest and most successful life and career on your own terms, how would it look like?

Here’s my story on how I broke free from a life of incongruence to achieve the vision of the rich and successful life I always wanted.

I work with clients to:

  • Gain clarity: get clear on what gives you pleasure, purpose and fulfilment in your career and relationships based on what you value, and how you want to be valued

  • Achieve your vision of success: leverage your strengths to form effective action plans, and develop helpful habits and behaviours to achieve your goals

  • Develop self-mastery: cultivate deep self-knowledge and resilience to move out of your comfort zone, and overcome challenges with confidence

  • Feel accomplished: experience a true sense of purpose and fulfilment when you honour your potential and pursue what matters to you

Let’s actualise the life and career you want with deep clarity and confidence

I’m a certified Neuro-Linguistic Programming Practitioner focused on helping clients gain clarity, make mindset and behavioural shifts, and develop aligned action plans to achieve their desired outcomes. I’m solutions focused and trauma-informed.

I also teach and research social and behavioural sciences at university, and I’m a writer and artist. My previous roles include: senior intelligence officer in the Singapore government, and regional policy specialist at an international non-profit. For my credentials, go here.

When I’m coaching, I’m in a state of flow. It energises me to collaborate with people who take ownership of their lives, aren’t afraid to seek support, and put in the work to actively participate in shaping their lives and careers.

I’m based in Singapore and I work with clients internationally.

Menu

Areas I’ve worked with past clients on:

  • Self-advocacy, assertiveness and self-confidence

  • Deep work and deep rest for peak productivity

  • Career clarity and transitions

  • Burnout

  • Relationship alignment and communication

  • Physical and fitness goals

  • Money blocks

  • Entrpreneurship

Let’s collaborate

In coaching, it’s all about the relationship.

Let’s chat to explore if we’re a good match.

FAQs

  • Coaching is focused on your present and future selves. Coaching facilitates the creation and development of personal or professional goals, and leverages your strengths and resourcefulness to design strategies and plans to achieve those goals.

    Therapy and counselling are focused on your past and present selves. Therapists and counsellors focus on understanding, resolving and healing emotional trauma and pain. 

    Coaching may draw on the past as a resource to help you understand how it has contributed to the present.

    Coaching is compatible with therapy or counselling. Coaching helps one gain evidence of their abilities to break past patterns of thoughts and behaviours by guiding clients to engage, practise and integrate new mindset shifts and behaviours to achieve their desired goals and outcomes.

  • I work with clients in 60-minute online sessions at SGD$200.

    In-person consultations, and mutually suitable payment plans and methods are available and can be discussed.

  • Coaching is not a substitute for professional mental health or medical care.

    Coaching is not suitable for people who want a quick fix to all their challenges without taking ownership, responsibility and doing the work to achieve their desired goals.

  • What clients are saying

    “Shuli has a gift for providing actionable solutions to problems and I believe many people would benefit from her services, just like I did.

    When I faced a career dilemma and was undecided about whether I should leave my job of 7 years to pursue an entirely new career path, Shuli asked insightful questions to identify what I valued in a job and in a workplace, which subsequently gave me clarity on what next steps I should take. Fast forward, I have been happily employed in a role that I find rewarding and plays to my strengths.”

    Ariel, Big Tech Policymaker

  • What clients are saying

    "Shuli has time and again helped me with developing the conditions necessary for my authentic self to show himself. I’m someone who has gone through severe complex trauma, and the path back to my true self has not been easy to walk.

    When I need help or another perspective on things, Shuli has helped clarify my self-concept and shown me that beneath all the layers of shame, self-doubt and trauma-installed negative cognitions, there is a whole, magnetic and individuated personality that cannot wait to spring forth and show the world who he really is!"

    Way Lin, Marketing and Media Creative

  • What clients are saying

    "Transitioning into a very different line of work seems daunting, but Shuli provided invaluable guidance. Her patience and insights helped me see beyond the challenges and not to fixate solely on results, focusing instead on the journey and the joy it brings.

    She was not only practical but reassuring, and empowered me to recognise that I always have a choice. I am very grateful for our conversation and gladly recommend her coaching!"

    Shaun, Consultant

  • What clients are saying

    “I shared with Shuli my long term goal of pursing further studies, which I felt would be a difficult path to take financially. However, Shuli’s encouragement and belief in having an abundance mindset was striking, and stuck with me as a I pursued multiple applications for various programmes and scholarships.

    The mindset change opened doors and I received acceptance from all the programmes I applied for, and also scored a prestigious and competitive scholarship award. My Masters journey will be fully funded, and I would like to thank Shuli for planting the seeds of self belief early on. I strongly recommend anyone who has internal struggles with reaching their goals to talk to Shuli!”

    Gwendolyn, Marine Conservationist and Environmental Educator

  • What clients are saying

    “I struggle with many insecurities and uncertainties about my future in terms of my personal and academic journeys, but the support and advice Shuli has provided gave me the confidence to step outside of my comfort zone.

    Shuli created a safe space for me to feel comfortable talking about my personal traumas and experiences, helping me articulate my thoughts to properly process and understand my feelings. She showed me that sometimes I just have to release myself from the negativity and refocus on what truly matters.”

    Celine, University Student

  • What clients are saying

    “Shuli is an exceptional listener who has a vast array of knowledge which she shares readily during sessions. Her commitment to ongoing learning ensures she provides the most actionable and practical advice.

    She is inspirational and has profoundly impacted my life, making each session truly transformative, reflective and pleasantly surprising. I highly recommend her for anyone ready for meaningful change.”

    Evelyn, Educator